Go. Fast. Our mission is to be the preeminent performance drop-bar and triathlon bike company in the world. We think that going fast is fun and we make our bikes accordingly.
Our customers have a racing spirit and a competitive mindset. Whether they are pinning on a number at the World Championships or in the hunt for a KOM or QOM on their local segments, performance is the common thread aligning us together. Our purpose is to create the bikes that'll deliver the results as our customers tackle their next performance goal. This is our #FeltFamily.
To realize our mission, we take direction from several guiding principles that provide focus and determination along the way. These beacons keep us aligned, focused, and on-pace with an uncompromising approach to who we are and what we do. Our promise as a brand is to deliver a superlative ride to those with an unbridled competitive spirit. Speed is good.